Imersa raises $50K to develop AI sales copilot

Brazilian startup Imersa raised $50,000 in its first funding round from Flávio Szenkier. The round valued Imersa at approximately $750,000.

The investment includes an initial $30K and another $20K tied to performance targets. Imersa plans to raise an additional $100K from angel investors and VC funds.

Founded in 2023, Imersa develops an AI sales copilot that analyzes B2B sales conversations in real time, identifies customer objections, and provides feedback and training simulations to help sales teams improve their performance.

Imersa will use the funds to improve its technology, hire researchers, and acquire B2B market data. The company also plans to relocate to São Paulo and double its seven person team.

Before launching its platform, Imersa provided sales training and demand generation services to more than 100 clients.

Source: LatamList