The startup plans to use the fresh funds to scale its dark store operations, strengthen its retailer network, expand last-mile delivery capabilities and bolster its tech stack
Going forward, Fairdeal.Market plans to accelerate its expansion into new metro cities across India and scale its retailer network to over 1 Lakh retailers in the ongoing fiscal year
Founded in 2022, Fairdeal.Market is a B2B quick commerce platform that claims to deliver 1,000+ SKUs to small retailers across Delhi NCR within 60 minutes
B2B quick commerce platform Fairdeal.Market has raised $15 Mn (₹142.8 Cr) in its Series A round led by Bertelsmann India Investments (BII). The round also saw participation from WaterBridge Ventures and Incubate Asia Fund.
The startup plans to use the fresh funds to scale its dark store operations, strengthen its retailer network and expand last-mile delivery capabilities. A chunk of the capital will also be utilised to bolster its tech stack and data infrastructure.
In a statement, Fairdeal said that the funding will be utilised to accelerate its expansion into new metro cities across India and scale its retailer network to over 1 Lakh retailers during the ongoing fiscal year (FY27).
Founded in 2022 by siblings Prateek and Yash Bansal, Fairdeal.Market is a B2B quick commerce platform that claims to deliver 1,000+ SKUs to small retailers across Delhi NCR within 60 minutes. In the last six months, Fairdeal claims to have scaled to over 20,000 active retailers in the national capital region. It also offers a full-stack offline distribution service to D2C brands.
“… What Prateek and Yash understood early was that quick commerce in wholesale is not just about convenience; it fundamentally improves inventory turns, shelf efficiency, and replenishment reliability for kirana stores. They have been pioneers in bringing this approach to the category, and the early traction has been phenomenal. We are excited to partner with them on this ambitious journey,” said partner at BII, Rohit Sood.
This comes nearly a year after the startup raised $3 Mn from Incubate Fund Asia and Waterbridge Ventures during its last fundraise in August 2025. Fairdeal.Market competes with the likes of HomeRun and Kiko Live in the B2B quick commerce space as well as names like Udaan, IndiaMART and Flipkart Wholesale in the broader Indian B2B ecommerce market.
India is home to more than 13 Mn kirana stores across the country, offering a healthy market for players like Fairdeal to formalise the FMCG distributor network. For context, the broader Indian B2B ecommerce market is projected to become a $200 Mn opportunity by 2030.
Source: Inc42 - Startups
