Prime Day is here, and so is our live blog. We'll bring you deals, trends, and commentary throughout Amazon's annual summer sale.
Prime Day is here, finally. Amazon's annual summer sale will get blanket coverage across the internet as publishers step over each other to push discounted air fryers and phone chargers.
Prime Day has moved up a few weeks from its usual timeline to get ahead of July 4, and all the incoming Sesquibicentennial Sales. ("America's 250" seems to be more widely adopted terminology—we prefer sesquibicentennial). Having spent the last few weeks digging through deals under embargo, we can attest that this year's bargains aren't quite as good as we've seen in the Peak Prime era, but there are still lots of very serious discounts to be had if you're patient and a little picky.
We'll be updating our overview of the absolute best Amazon Prime Day deals several times a day, and we'd encourage you to check that out if you're shopping for something specific. Our coverage is a little different than what you find on the rest of the web—we only include products someone on our team has personally tested, and we limit ourselves to products actually discounted from the prices we've been tracking. Over here on the live blog, we'll be having some fun spotting trends and odd products, plus going a little deeper on some gadgets we love.
Apple TV always offers a seven-day free trial, and then asks you to pay full price. Alas, seven days is not long enough to watch a full series unless I'm going to get weird about it. It's summer. I don't want to get weird about it. I want to go outside, mostly.
And so this half-off Apple TV deal for Prime Day is kinda perfect. For two months, if you sign up through the Amazon Prime interface, Apple TV is $6 a month. That's enough time to comfortably watch Tatiana Maslany in Maximum Pleasure Guaranteed, while still mostly just living a life. See here for other Prime Day Streaming deals.
Amazon (Techo Cousin, July Start)
I’ve tried so many paper planners that I’ve got stacks of just my 2026 paper planners. There are so many I like for different reasons, but the cult-favorite Hobonichi Techo really is unlike anything else. The biggest reason is its paper. Hobonichi uses Tomoe River Paper that feels incredibly smooth to write on, and is super thin without leaking onto the next page. The paper feel alone makes me want to always have some kind of Hobonichi planner or journal in the house, and I also love that the binding lets it lie flat for easy writing too. This version has been on sale since you won’t need half the months in it, but you could retroactively journal in those pages instead (or shop the half-year model). There’s both the Techo and Techo Cousin, too; the Techo Cousin adds weekly pages in the front of the book, but is otherwise the same.
My colleague Luke Larsen is the person I look to when I want to know what model MacBook I should get on any given year. This year, if you work from home and can't brook compromise, I am assured it's the M5 MacBook Air. It does the stuff it's supposed to, and achieves what it promises. Cheaper models will restrict you. Flashier models will cause you to overpay. Right now, for Prime Day, you'll pay $150 less. It's not the lowest price we've ever seen, but still a very solid deal. Look here for other of the best Prime Day MacBook deals.
You can store thousands of books in one handy little device for the price of about four brand-new books right now. The Kindle is usually a little over $100, but it’s on sale for Prime Day for just $85, so instead of hauling around every book you’re reading or straining your eyes by reading on your phone (my worst habit before becoming an e-reader owner), you can bring this lightweight, 6-inch e-paper device with you to hold more books than you can imagine. The Kindle maxes out at 16 GB of storage, but that can be up to 15,000 books depending on what length and illustration level we’re talking about. There’s also an integration with Overdrive and the Libby app, so you can get library e-books on there for free.
San Francisco's Fellow is probably the techiest and most forward-thinking coffee device maker out there, the most willing to make coffee and espresso machines that look and act a little different.
I called the Fellow Espresso Series 1 (8/10, WIRED Recommends) a game-changer when it came out early this year. It is my favorite espresso machine right now, because it changes what I ask of espresso machines by adding pressure profiles that can change the character of a shot. I got fun, and unexpected, and yet reliable results. Sweet.
And yet, pre-set profiles make all this easy: There are basic profiles for light, medium, or dark beans so I just press the button or spin the dial. A “lever” option for super-syrupy body. No-bitterness turbo shots. It's cool. Anyway, the Fellow Series 1 is on sale for Prime Day. For $200 off. It's never been on sale before, and this is a good one.
Some people on our WIRED Reviews team hold very strong opinions about sunglasses. These opinions may have led them to describe Goodrs as looking like something you’d find near the register at a Flying J. And honestly, if you’re using them purely for aesthetic purposes, this is not inaccurate. However, I was first made aware of Goodrs by an employee at a local running store in Portland, Oregon, who suggested them for a half-marathon I was about to run on a sunny summer day. Not surprising given that many running stores stock them, Goodrs have long been known among runners as the standard for lightweight sunglasses that don’t bounce, so I bought them, wore them, and can confirm they stayed put, just as they were designed to do. I still wear that same pair for hiking, pickleball, and any other activity where glasses falling off my face is a risk. As one of the great poetry outfits of our time, ZZ Top, once said—get yourself some cheap sunglasses. (Which are even cheaper right now at 20 percent off.) I’m wearing here the original ones I bought, the polarized Glam G, but there are many other styles available on Amazon, all discounted.
I have curly hair that I used to blow out and straighten a couple times a week with heat tools. Not because I enjoyed doing so, but because it was easier to maintain. I’m a low-maintenance person, and “self-care” for me means not having to engage in a protracted morning beauty routine. When my hair was straight, I didn’t wake up looking like I’d been electrocuted, and I could just throw my hair into a ponytail and go. I did not think it was physically possible to have all-day curls without frizz until I tried the Fusilli Method. The word “method” is used loosely here: After showering, add a little bit of Crema to hydrate, and then Al Dente to seal the curl. Air-dry (which is what I do) or diffuse, and that’s it.
On Fusilli’s website, you’ll find instructions on how much of each to use based on your hair’s porosity; the smell of each is light and fresh (“think Italian summer,” says the description). Hair stays frizz-free throughout the day, whether it’s humid or you lean your head against something upholstered (a uniquely curly-haired problem). I was even able to sleep on my hair and wake up with it looking half-normal. I have been freed from the tyranny of biweekly blowouts and straightener touch-ups thanks to these two bottles, and I was delighted to find that they are not only on Amazon, but they’re 20 percent off for Prime Day. If you have curly hair, this isn’t just a good deal, it’s an investment in sanity.
The concept of testing “food gifts” is all fun and games until you try a million bad ones. This sort of boots-on-the-ground commerce journalism is the only thing standing between your grandma’s dentures and the world’s hardest ship-to-your-door peanut brittle. What I’m trying to say is that I’ve tasted and tested almost every Swedish candy that Sockerbit offers, and all of it has been…how do the kids put it…fire. We’re talking ridiculously satisfying levels of snackability. The candies are chewy, dense, and flavorful, and they don’t linger in my teeth for hours after I’m done eating, which is why they’ll be included in an upcoming update to our buying guide. A few different kinds are on sale, but this variety pack offers a nice balance of sweet and sour. Make sure you’re prepared to hide it from your family members unless you want it to disappear in a matter of moments.
My teenage kids are more likely to complain about the Wi-Fi being out than the water. They hate that I am constantly changing routers and mesh systems to test them for work, and I can be sure they’ll flag the slightest flaw or downtime. When I first reviewed the Eero Max 7, I complained about the price and encountered a few bugs, but the kinks have been ironed out, and the price has dropped for Prime Day. Eero systems are ideal for folks who just want working Wi-Fi without having to tinker or delve into settings menus. The Max 7 is Eero’s fastest mesh system, capable of covering the largest of households, and offering blistering speeds, excellent stability, and a host of extras through its monthly Eero Plus subscription ($10 per month or $100 per year), giving you enhanced security, better parental controls, internet backup, and third-party apps for antivirus, password management, and a virtual private network service. If you want a happy household with working Wi-Fi, this is the deal for you.
Start your engines! This racing game is a ton of tactical fun, as you race around four tracks across the globe and use your deck of cards to overtake the competition. Play the right cards at the right time to claim pole position, but watch out for overheating engines and tight corners. The slipstreaming mechanic works brilliantly to keep it competitive and stop folks from falling too far behind the pack. It takes a few goes to get the hang of it, but you don’t have to be a Grand Prix fan to enjoy this. It’s a refreshingly different option for board game night, and it’s usually pricey, so grab it for less while you can.
Sure, I love a good Kindle. But the e-reader I recommend the most these days is actually a Kobo. The colorful Kobo Libra Colour is my favorite color e-reader since it has a similar price tag to the Kindle Colorsoft, but comes with page-turner buttons and can double as a digital notebook if you buy the Kobo Stylus 2 ($70). Plus, after Amazon cut support for older Kindle models earlier this year, it’s hard to encourage everyone to buy a new Kindle in case support gets cut there, too. (Those models were at least a decade old, but there’s no reason to try to brick a product if you don’t have to.) Kobo did raise its prices this year, but shopping this deal gives you back the price tag I like better.
Transparent Labs makes my favorite whey protein powder. The whey is sourced from hormone-free, grass-fed cows, and the formula skips the artificial sweeteners and food dyes. Twenty-eight grams of protein per serving, and because it’s whey isolate, most of the fat and lactose have been filtered out. That makes it a solid option if you’re watching your carbs or, like me, have a mild lactose intolerance. The milk chocolate flavor is delicious in shakes and as a stand-in for cocoa powder when I want chocolate banana bread.
The Google Pixel 10a is the best Android phone that WIRED senior gear editor Julian Chokkattu recommends to most people, most of the time—that mix of value and performance that means “best” to real human beings who live on budgets. The 10a sheds water like a marine bird (IP68), the battery lasts a day on normal use, the screen is bright, and the camera delivers good results across all sorts of lighting conditions. It's a terrific phone.
The only bad thing we had to say about it was that it generally cost more than its predecessor, the Pixel 9a, which is also a terrific phone. Well, guess what? During Prime Day, it doesn't. The newer, better phone costs less. Up is down, black is white, and the Pixel 10a is on sale for $399, which is cheaper than the previous-gen 9a phone.
I like laptop sleeves that are slim and minimal, but I’m always frustrated when there isn’t room for the power adapter and brick. After all, you’ll always need that with you when you port your laptop around, which is why I typically stick with a laptop bag. But the Bellroy Laptop Caddy is different. There are lots of pockets and extra space for not just a power brick, but also a journal, pen, iPad, or whatever else. That’s what makes this worth carrying around, a bit like a smaller briefcase.
When I first learned about shower water filters, I admit they set off my BS detector. Is this a money grab for people who care too much about their hair? A device specifically for homes with well water? Then I received a Notice of Violation from my city water department proclaiming that one of the water sources serving my house tested above the State Action Level for PFOA and PFOS. Most municipalities aren’t required to test water for per- and polyfluoroalkyl substances (PFASs) until 2031, so you too could be living with contaminated water and just not know it.
In response, I installed a reverse-osmosis system for drinking water (the excellent Waterdrop X16, which is also on sale), but I also didn’t want my family to be showering in forever chemicals. I asked our resident water filter expert, WIRED reviewer Matthew Korfhage, what he would recommend in my situation, and he proffered the Weddell Duo. It is the only US shower water filter that’s NSF-certified for both chlorine and lead removal, and has third-party testing showing it removes PFAS. I also like that the replacement filters are on the inexpensive side for shower water filters, at $25 to $30 every three months. It’s not the most attractive accessory you’ll put in your shower (though it does come in black, white, and pink), but I’ll take third-party test results over looks any day.
Earlier this year, I tested every possible webcam I could find to rectify my poor lighting situation at home. If you’re like me, you don’t have the desire to buy YouTuber lights or reorganize your entire room around your webcam setup. You just want to buy a webcam that improves upon your laptop’s built-in webcam and does not look terrible. Many of the cheapest webcams out there won’t do you much good if your lighting is as bad as mine. The best I tested among them all is the Insta360 Link 2C Pro. It’s expensive, but it’ll do the trick.
This recent update to WIRED's previous top-pick OLED TV is on a killer deal right now. The price on this terrific LG C5 has been dropping from its original stratospheric levels for a while. It's now the best price we've seen.
What's so good? Near-perfect contrast, excellent highlights, and color that pops. The screen is bright enough to hold up in well-lit rooms, and the refresh rate is a quick 144 Hz. Nvidia G-Sync is good for gamers. Dolby Vision for the movie heads. This might be the lowest price you see on it for a bit.
See here for other top Prime Day tech deals.
Historically, I’m the guy whose key ring was way too heavy. Too many keys. Way too many. But when I tried out the Ridge Keycase, it solved a number of problems for me. It cut down the huge jingly ball of keys in my pocket, for one. Having my keys forced to be in a particular order has also helped me find the key I need faster when I’m standing there at the door. More than anything, though, it forced me to pare down my collection of keys to a more manageable six keys, which is as many as the keycase can hold. That alone has been worth being a daily carry.
You know what’s great about mowing the lawn? Nothing, zip, nada! It sucks. Not only is it boring, you get covered in grass, and the damn stuff just grows again. From the exhaustion of those old push lawnmowers without engines, to wrestling with a heavy gas guzzler that was near impossible to start, to trying to avoid running over the cable with my electric mower, it has always been a tedious, unpleasant task.
We may not have the domestic robots we dreamed of just yet, but the best robot mowers can cut the grass for you pretty effectively, and you don't have to lift a finger. Forget about cheap mowers that require you to run wire around your garden or even mowers that need satellite navigation antennas. The TerraMow V1000 is perfect for most gardens, comes with a covered charging station, and even automatically maps your lawn. Time to make a G&T and put your feet up. An Amazon coupon (click the box!) knocks $280 off the price of your new yard robot.
Thinking about buying an Oura Ring? The new Ring 5 just came out, which means the Ring 4 and the Ring 4 Ceramic are heavily discounted.
The Oura is my favorite smart ring. It's fashionable, unobtrusive, and consistently accurate. While the Ring 5 is noticeably smaller and lighter, the Ring 4 offers the same software capabilities, including Oura's most recent suite of AI-powered wellness features. Unless you're especially intrigued with the Ring 5's slimmer design, this Prime Day sale makes the older model a more convincing purchase. Plus, the Ceramic's pastel colorways (Midnight, Cloud, Tide, and Petal) are some of the most beautiful finishes Oura has made, and they're not available on the Ring 5, at least for now.
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