Inc42 has concluded the seventh edition of D2CX, bringing together a diverse cohort of D2C founders building consumer brands across high-growth categories
Designed as a hands-on 12-week accelerator, D2CX helps founders tackle key growth challenges through export-led sessions, peer exchanges and actionable playbooks
Since its launch, D2CX has supported over 300+ D2C brands across seven cohorts, equipping founders with the insights, networks and execution playbooks needed to scale sustainably
India’s consumer commerce landscape is entering a new phase of growth. With the ecommerce market projected to become a $450 Bn opportunity by 2031, digital retail is becoming the primary channel through which new-age brands are discovered, purchased and scaled.
At the heart of this shift lies the rise of D2C brands. As India bypasses the traditional modern retail playbook in favour of algorithm-led discovery, quick commerce infrastructure and digital-first distribution, D2C brands are emerging as the biggest drivers of ecommerce growth.
In fact, the segment’s gross merchandise value (GMV) is expected to grow from $65 Bn to $310 Bn over the next five years, accounting for nearly 86% of all incremental ecommerce value created during this period.
Yet, building a sustainable D2C business has become increasingly challenging. Founders must navigate rising customer acquisition costs, fragmented sales channels, inventory complexities and the growing importance of retention in a market where a relatively small base of power shoppers drives the majority of online spending.
Recognising these challenges, Inc42 launched D2CX — a structured 12-week acceleration programme designed to help emerging D2C brands build stronger foundations for scale. Through hands-on mentorship, operation-led sessions and access to a network of founders, investors and industry experts, the programme equips entrepreneurs with the insights and execution frameworks needed to navigate the next stage of growth.
The latest D2CX cohort brought together a diverse set of founders who are building across categories, from food and beverages (F&B) to personal care.
Here are the startups that made the cut for the seventh edition of D2CX.
Note: This is not a ranking. The brands are listed alphabetically.
Founded by Reena Sharma and Amol Indurkar, Amnect Care offers nutrition-led wellness solutions designed to alleviate age-related health concerns. Based in Ahmedabad, the startup focuses on preventive and lifestyle-driven care through a portfolio of specialised, sugar-free gummies aimed at improving bone health, joint mobility, digestion, sleep quality and overall wellbeing.
The brand’s product range includes bone care, joint care, mind and sleep care, and motion care formulations, each developed with a combination of vitamins, minerals, botanical extracts and clinically studied ingredients. By positioning gummies as a convenient alternative to traditional supplements, Amnect Care aims to make daily nutrition more accessible for older adults.
Amnect Care claims to clock an average monthly recurring revenue (MRR) of ₹1 Lakh and operates with 4-5 SKUs. Its sales are evenly split between offline retail channels and its own website, each contributing 50%.
Launched in late 2024 by Shubham Mittal and Agam Agarwal, Anyway is an F&B startup reimagining traditional Indian snacking for modern consumers. The Kota-based brand focuses on combining familiar flavours with contemporary formats, clean ingredients and distinctive packaging to build a differentiated presence in India’s fast-growing packaged snacks market.
Positioned as an innovation-led snack brand, Anyway seeks to bridge the gap between nostalgia and convenience by offering products like frisbees, kachori bites, makhanas and miracle pops. The startup has also prioritised offline distribution from an early stage, helping it establish a strong retail footprint across multiple cities.
Anyway reports an average MRR of ₹5 Lakh and operates a portfolio of 11-20 SKUs. Offline retail accounts for 98% of sales, with the remaining 2% coming from online channels.
Founded by Dr Raja Indana in 2024, Areoveda is a Bengaluru-based mother-and-baby skincare brand focused on creating clean, science-backed products that prioritise safety and efficacy. The startup combines traditional Indian botanicals with clinically validated formulations to address the skincare needs of mothers, babies and young children.
Operating in the beauty and personal care segment, Areoveda differentiates itself by emphasising ingredient transparency and globally recognised safety standards. Its products are independently certified by the Environmental Working Group (EWG) and ECOCERT (eco-friendly certification), reflecting the brand’s commitment to developing formulations free from potentially harmful ingredients while maintaining high performance.
Areoveda reports an average MRR of ₹60 Lakh and offers a portfolio of 21–50 SKUs. Marketplaces account for 50% of its sales, followed by its website at 30% and offline channels at 20%.
Kanikka Dempo founded Artisttico Decor in 2020 to bring handcrafted, design-led home décor products to consumers seeking elevated aesthetics and superior craftsmanship. Based in New Delhi, the brand focuses on creating artisanal pieces with premium finishes, blending traditional craftsmanship with contemporary design sensibilities.
Artisttico Decor offers a wide range of products across tableware, lighting, planters, vases, gifting solutions and decorative accessories. The brand caters to both individual consumers and gifting occasions, with an emphasis on quality materials, intricate detailing and handcrafted production.
Artisttico Decor claims to clock an average MRR of ₹6.5 Lakh and has more than 50 SKUs. Having only recently launched its website, the brand currently generates the majority of its sales through offline channels and Instagram.
Launched by Shubh Bheda in 2025, Avarya is a Mumbai-based food and beverage brand specialising in premium Indian sweets, savouries, dehydrated food items and gifting solutions. The startup aims to modernise the traditional mithai and snacks category by combining authentic recipes with elevated packaging and contemporary presentation.
Positioned at the intersection of heritage and premiumisation, Avarya focuses on delivering high-quality products crafted using carefully selected ingredients and time-tested techniques. Its portfolio spans a wide variety of Indian sweets and snacks. By emphasising both taste and presentation, the brand seeks to appeal to consumers seeking traditional flavours in a more refined, modern format.
Avarya reports an average MRR of ₹1.5 Lakh and has a catalogue of more than 50 SKUs. Offline channels account for 92% of its sales, with the remaining 8% coming via online marketplaces.
Founded by Aditi Garg in 2022, Banaav is a Mumbai-based kids’ brand focused on creating personalised utility products that combine functionality with thoughtful design. The startup caters to children and families seeking everyday essentials that are both practical and customised for personal use.
Banaav’s product portfolio includes a range of personalised items like customised school bags, pouches, bedding, bath towels and robes. The brand places a strong emphasis on aesthetics, usability, and customisation, ensuring that its products reflect each child’s individuality.
By blending design-led thinking with personalisation, Banaav seeks to create products that resonate with modern parents looking for unique and meaningful purchases.
The startup reports an average MRR of ₹9 Lakh and offers more than 50 SKUs. It generates sales entirely through digital channels, primarily via its website and Instagram.
Established by Rohit Sareen in 2011, Being Healthy is an Amritsar-based food brand built around the idea that better health starts with everyday essentials. The D2C brand sells naturally sourced, minimally processed range of salts such as Himalayan pink salt, flavoured pink salt and cooking sea salt.
Operating in the F&B segment, Being Healthy champions purity, traceability and conscious consumption. Through transparent sourcing and a nutrition-first approach, it aims to encourage healthier choices in daily diets while staying rooted in the principles of authenticity and simplicity.
Being Healthy reports an average MRR of ₹90 Lakh and has 11-20 SKUs. The brand currently generates all of its sales through offline channels.
Born Plus is a Kolkata-based kidswear label founded by Mahek Agarwal in 2026, focused on creating trendy, comfortable, and elevated wardrobe essentials for children. Operating in the fashion segment, the brand aims to combine everyday practicality with contemporary design, catering to parents seeking stylish yet functional clothing options for their kids.
Built around the idea of premium basics, Born Plus offers apparel designed for comfort, durability and versatility. The brand emphasises soft fabrics, thoughtful fits, and modern aesthetics, ensuring its products can seamlessly transition across occasions while remaining suitable for daily wear.
The startup has stitched together a portfolio of 21-50 SKUs. While commercial operations have yet to commence, Born Plus plans to debut as a digital-first brand and subsequently expand into offline retail.
Drawing on the founders’ nearly three decades of experience in children’s fashion, Bubs And Bubbles was launched in 2024 by Piyush Choudhary, Prarthna Sharma, Mehak Chauhan and Neena Sharma. The Gurugram-based brand creates kidswear designed to celebrate the joy, imagination and individuality of childhood.
Bubs And Bubbles offers a wide range of thoughtfully crafted children’s outfits that combine playful designs with comfort and quality. With an emphasis on fine craftsmanship, attention to detail and child-friendly fabrics, the startup seeks to build a premium yet affordable kidswear label for modern families.
Bubs And Bubbles reports an average MRR of ₹4.5 Lakh and offers more than 50 SKUs. Its website brings in 90% of total sales, while the remaining 10% comes from offline channels. The brand currently does not sell through marketplaces.
Founded in 2022 by Nandini VS and Nalin Gandotra, Cheer Cookie Co operates from Bengaluru and caters to consumers seeking personalised gifting and artisanal baked goods.
The brand is best known for its custom cookie art, alongside a broader portfolio of everyday cookies and gifting products designed for birthdays, weddings, corporate events and special occasions. By combining creativity, craftsmanship and storytelling, Cheer Cookie Co aims to transform cookies from a simple snack into a medium for celebration and connection.
Cheer Cookie Co claims to have an average MRR of ₹3 Lakh and offers more than 50 SKUs. Currently, all of its sales are generated through Instagram and WhatsApp channels.
Founded earlier this year by Siddharth Jain, Dorna Milan is a Ghaziabad-based fashion brand offering western wear and innerwear for both men and women. The startup focuses on creating everyday apparel that combines comfort, fit, and contemporary design, catering to consumers seeking functional yet stylish wardrobe staples.
Operating at the intersection of fashion and everyday wear, Dorna Milan emphasises quality fabrics, wearable silhouettes, and modern aesthetics. The brand seeks to deliver a premium experience through coord sets and dresses, ensuring that comfort remains central without compromising on style.
With 1-2 SKUs under its belt, Dorna Milan claims to have an average MRR of ₹1 Lakh. Its sales are evenly split between online and offline channels, with 50% from online platforms and the remaining 50% from offline channels.
Serving restaurants, bakeries, pizzerias and cloud kitchens across North India, Dr Smith has built its business around simplifying food preparation for the HoReCa (hotel, restaurant, and café) sector.
Founded by Rajesh Anand, Jagmohan Anand, Rekha Anand, and Manisha Anand, the Karnal-based startup specialises in premium canned and processed food ingredients designed to help commercial kitchens improve efficiency while maintaining consistent taste and quality.
The brand’s portfolio includes products such as mushrooms, olives, jalapeños, pineapple, fruit cocktail, and other prep-ready ingredients supplied in bulk packaging. By focusing on convenience for chefs, reduced preparation time and lower wastage, Dr Smith positions itself as a strategic partner for food service businesses operating in a highly competitive environment.
Dr Smith reports an average MRR of ₹2.5 Cr and operates a catalogue of more than 50 SKUs. The startup currently generates 100% of its sales through offline channels.
Founded by Samkit Sethia in 2025, Eyemode is a Kolkata-based eyewear brand that offers a range of eyeglasses and sunglasses, available with or without prescription lenses.
Eyemode focuses on combining contemporary designs with everyday usability, aiming to make eyewear an extension of personal style rather than just a vision-correction product. Its portfolio spans multiple frame styles and lens options, serving a diverse customer base with varying fashion preferences and visual needs.
The startup reports an average MRR of ₹4 Lakh and offers more than 50 SKUs. Online channels contribute 70% of total sales, while the remaining 30% comes from offline retail operations.
Built on a community-first approach to fashion, Femi9 by AS was founded earlier this year by Subah Dixit as a lifestyle brand offering apparel and footwear for women. Based in Gurugram, the startup focuses on fostering a strong customer community while curating products that align with contemporary fashion preferences.
The brand operates at the intersection of commerce and community, leveraging direct engagement with its audience to shape product offerings and strengthen customer loyalty. Its portfolio spans a wide range of clothing and footwear designed to cater to everyday fashion needs, with an emphasis on accessibility, style and evolving consumer trends.
Femi9 by AS currently has an average MRR of ₹20 Lakh and offers more than 50 SKUs. The brand currently generates 100% of its sales through its own website.
Founded by Khushii Gupta and Mayur Singhal in 2016, Greenbrrew is a Delhi NCR-based health and wellness brand that sells a range of instant green coffee products. The startup caters to consumers seeking convenient alternatives to traditional tea and coffee, with products designed to support metabolism, energy levels and overall wellness.
Positioned at the intersection of nutrition and convenience, Greenbrrew aims to make functional beverages more accessible to everyday consumers. Its instant green coffee products are formulated for health-conscious individuals looking to incorporate wellness-focused habits into their daily routines without compromising on ease of consumption.
Greenbrrew is currently clocking an average MRR to the tune of ₹3.5 Lakh and operates a portfolio of 6-10 SKUs. Ecommerce contributes 55% of its sales, followed by offline retail at 30% and its own website at 15%.
Drawing inspiration from Indian architecture and craftsmanship, Indo Edit was launched by Mumbai-based entrepreneur and architect Pooja Ashley in 2026. The brand reflects Ashley’s design-led approach, shaped by her experience as cofounder of architectural and interior design firm Ashleys, as well as her exposure to high-end design through education in Milan.
Operating as a contemporary D2C fashion label, Indo Edit reinterprets Indian aesthetics for the modern consumer through refined silhouettes, thoughtful detailing and culturally rooted design. The brand blends traditional craftsmanship with contemporary styling to create apparel that is both timeless and globally relevant.
As a newly launched venture, the brand is currently focused on establishing its digital-first presence with 6-10 SKUs and expanding its reach among modern fashion consumers.
Founded by Niket Panjwani in 2025, InGifted is a Mumbai-based home décor brand focused on creating personalised, made-to-order products that blend craftsmanship and contemporary design. The startup operates in the personalised home décor segment, catering to consumers seeking meaningful products that add a personal touch to their living spaces and gifting occasions.
Built around the idea that decor can be both functional and deeply personal, InGifted offers customised products such as nameplates and wall art, designed to celebrate memories, relationships and milestones.
InGifted has an average MRR of ₹3 Lakh and operates a catalogue of more than 50 SKUs. The brand follows a D2C model, generating all of its sales via its own website.
Founded by Tejus Dixit and Nupur Shah in 2020, IRIS Cosmetics is an Ahmedabad-based beauty brand that seeks to make makeup more personal, expressive and identity-driven. The startup positions itself as a personality-first brand, creating products where every shade is designed to reflect a mood, style or individual expression.
Combining high-performance formulations with thoughtful product design to build a distinctive brand experience, IRIS Cosmetics’ portfolio is centred on face, eye, and lip products.
IRIS Cosmetics reports an average MRR of approximately ₹14.4 Lakh and has more than 50 SKUs. Online channels account for 95% of its sales, reflecting the brand’s strong digital-first approach and direct engagement with consumers.
Founded by Prince Raheja and Aman Raheja in 2020, Keos is a Mumbai-based fashion and lifestyle brand focused on creating premium everyday essentials for modern consumers. The startup offers a range of wardrobe staples, including tees, polos, shirts, and co-ords, designed to balance comfort, quality, and contemporary style.
Keos positions itself as a premium essentials brand, emphasising high-quality fabrics, clean silhouettes and refined finishing. Rather than chasing fast-changing trends, the brand focuses on timeless pieces that can seamlessly fit into everyday wardrobes. Its products are designed for consumers who value versatility, durability and understated aesthetics, while maintaining a youthful and modern appeal.
Keos claims to be clocking an average MRR of nearly ₹3.4 Lakh and operates a catalogue of more than 50 SKUs. The brand generates 90% of its sales through its website, while the remaining 10% comes from offline channels.
Founded by Ankit Agarwal in 2016, Krishyam is a Siliguri-based home and lifestyle brand focused on developing practical, durable and space-efficient solutions for modern households. Operating in the home and kitchen segment, the startup caters to consumers seeking functional products that help optimise living spaces without compromising on convenience.
Krishyam’s portfolio includes foldable furniture, cloth-drying stands, shoe racks, and home organisers designed to address everyday storage and utility needs. The brand focuses on combining functionality, durability and value, making its products particularly relevant for urban households where efficient use of space is increasingly important.
Leveraging a strong marketplace-first strategy, Krishyam has built its presence across leading ecommerce platforms while continuing to expand its product range and customer reach.
The brand reports an average MRR of ₹2.5 Cr and has a catalogue of more than 50 SKUs. Marketplaces bring in 85% of its sales, followed by offline channels at 10% and its own website at 5%.
Launched by Riya Gupta in 2026, La Arhea is a Gurugram-based skincare brand operating in the premium beauty and personal care segment. The brand positions itself as a science-led, mineral-driven clinical skincare label, combining Korean formulation principles with carefully selected active ingredients to deliver high-performance skincare solutions.
The brand focuses on creating products that balance efficacy, safety and luxury to cater to consumers seeking clinically informed skincare. Leveraging Gupta’s experience across product development, manufacturing, quality control and regulatory processes, La Arhea places strong emphasis on product integrity and formulation standards.
Its approach blends clinical skincare with premium positioning, targeting consumers who value both performance and elevated user experiences.
La Arhea has an average MRR of ₹3 Lakh and currently operates a portfolio of 4-5 SKUs. The brand follows a digital-first model, with 100% of its sales generated through online channels.
Founded by Madhu Tiwari in 2024, Laviere is a Mumbai-based skincare brand that combines Korean beauty principles with marine-derived ingredients to create products tailored specifically for Indian skin.
Operating in the beauty segment, the brand focuses on clean, science-backed formulations for consumers seeking effective yet conscious skincare solutions.
Laviere’s product philosophy centres on blending specialised Korean skincare ingredients with marine actives such as deep-sea algae and marine collagen peptides, known for their hydrating, rejuvenating and anti-ageing properties. The brand targets Gen Z and millennial consumers who value efficacy, sustainability and simplicity in their beauty routines.
The startup reports an average MRR of ₹50,000 and currently has a portfolio of 4-5 SKUs. Marketplaces account for 70% of its sales, while the remaining 30% comes through its own website.
Founded by Priti and Falak Sheth in 2020, Maiora Diamonds is a Surat-based jewellery brand focused on making lab-grown diamond jewellery more accessible, sustainable and design-led. The startup combines ethical sourcing with contemporary craftsmanship to offer consumers an alternative to mined diamonds.
Drawing on Sheth’s background in architecture and design, Maiora Diamonds creates certified diamond jewellery that balances aesthetics, quality and affordability.
The brand caters to a wide range of occasions, with a particular focus on bridal jewellery, enabling customers to access designer pieces at significantly lower prices than traditional diamond jewellery.
Through its digital platform and experiential retail centre in Surat, the omnichannel jewellery brand has built a strong presence across both online and offline channels while emphasising customer trust and long-term value.
Maiora Diamonds reports an average MRR of ₹70 Lakh and operates a catalogue of more than 50 SKUs. Online channels account for 70% of sales, while the remaining 30% comes from offline retail operations.
Founded by Mallika Reddy in 2025, Mallé is a Hyderabad-based athleisure brand that combines comfort, self-expression and conscious fashion. Created with a creative-first philosophy, the brand caters to consumers looking for everyday apparel that moves beyond conventional activewear and reflects individuality through bold design and distinctive aesthetics.
Positioned as an eco-conscious D2C label, Mallé describes itself as “made by creatives for creatives,” with collections that blend functionality with a playful, expressive design language.
Mallé has an average MRR of ₹2 Lakh and operates a catalogue of more than 50 SKUs. Offline channels account for 60% of its sales, while the remaining 40% comes from its website.
Inspired by global influences and rooted in Indian craftsmanship, MNSH was founded by Mansha Mittal in 2020 as a contemporary jewellery brand that blends tradition with modern design.
Based in Mumbai, the brand reflects Mittal’s background in fashion design and her passion for creating accessories that are both artistic and deeply personal.
MNSH focuses on handcrafted pieces that celebrate local artistry while appealing to modern consumers. The brand’s collections are designed to tell stories through intricate detailing, thoughtful craftsmanship and distinctive aesthetics, ensuring that each piece carries a sense of individuality.
MNSH has an average MRR of ₹8.4 Lakh and operates a catalogue of more than 50 SKUs. Online channels account for 65% of its sales, followed by offline channels at 25% and marketplaces at 10%.
Founded by Malvika Gupta and Mayank Gupta in 2016, Morning Crate is a Delhi NCR-based food and beverage brand focused on bringing farm-fresh essentials directly to consumers. Operating on a farm-to-home model, the startup aims to create a transparent supply chain that connects farmers and households and ensures access to fresh, natural products.
Through its direct-sourcing approach that prioritises freshness, quality and traceability, Morning Crate offers products such as cold-pressed oils, ghee and milk. By focusing on trust and transparency, the startup aims to address the growing demand for cleaner, more reliable food options among modern Indian households.
Morning Crate has an average MRR of ₹50,000 and offers 11-20 SKUs. The brand currently generates 100% of its sales through offline channels and is exploring opportunities to expand its presence across digital and ecommerce platforms.
Founded by Mounika Akula in 2023, MOURI is a Bengaluru-based women’s fashion brand focused on creating everyday clothing that prioritises comfort, functionality and inclusivity. Built with the belief that fashion should cater to real women and real lifestyles, the brand designs apparel that balances practicality with contemporary style.
Operating as a D2C label, MOURI specialises in size-inclusive clothing crafted using quality fabrics, thoughtful construction and wearability-focused design. Its products are aimed at women aged between 20 and 40 who seek versatile outfits that can transition seamlessly through daily routines without compromising on comfort.
By emphasising fit, ease of wear and attention to detail, the brand seeks to address a growing demand for clothing that reflects the needs of everyday consumers rather than fleeting fashion trends.
MOURI has an average MRR of about ₹16.7 Lakh and operates a catalogue of more than 50 SKUs. The brand currently generates all of its sales through its own website.
Launched by Deepti Punjabi and Rajesh Ivaturi in 2025, Must Be Nuts is a Mumbai-based health and wellness brand focused on reimagining nut-based snacks for today’s consumers. The D2C brand caters to health-conscious individuals seeking convenient snacks made with clean ingredients and straightforward formulations.
Must Be Nuts aims to simplify healthy eating by offering products that prioritise taste as much as nutrition. The brand’s philosophy centres on creating snacks free from unnecessary additives while delivering unique flavours such as chocolate and orange, berries, lime chilli, and pepper lemon.
Must Be Nuts reports an average MRR of ₹1 Lakh and has 4-5 SKUs currently. Its website accounts for 80% of sales, while offline channels account for 15% and marketplaces account for the remaining 5%.
Founded by Mahak Jain and Aneesh Khanna in 2025, Mysaé is a Delhi NCR-based fashion brand focused on reimagining intimate wear for modern Indian women. Positioned at the intersection of comfort, functionality and self-expression, the brand offers a range of lingerie, athleisure and fashion-forward essentials designed to suit evolving consumer preferences.
Mysaé aims to move beyond the traditional perception of lingerie by creating products that blend everyday comfort with contemporary design. Its portfolio also spans seamless essentials, athleisure wear, corsets, and bra tops, catering to women who seek versatility and style in their wardrobes.
Mysaé reports an average MRR of ₹3 Lakh and operates a catalogue of 21-50 SKUs. The startup currently generates 100% of its sales through its own website.
Founded in 2023 by former Shemaroo COO Kranti Gada, neOwn is an app-based children’s book library that aims to make reading more accessible, engaging and affordable for kids across India. Headquartered in Mumbai, the startup has built a technology-enabled platform that delivers curated books directly to households, serving more than 10,000 families across 300-plus cities.
The startup combines doorstep book delivery with expert curation, personalised recommendations and reading challenges designed to encourage consistent reading habits among children. By offering access to a wide range of books through a subscription-based model, neOwn seeks to address common barriers such as cost, storage constraints and limited access to age-appropriate content.
neOwn has an average MRR of ₹24 Lakh and 11-20 SKUs. All of its revenue is generated through its website and app-based platform.
Founded in 2023 by Dhiren Modi, Nicover is a Mumbai-based health and wellness brand focused on helping individuals quit smoking and chewing tobacco. The startup addresses a significant public health challenge by offering products and solutions that make quitting cigarettes more manageable and sustainable.
Positioned as a holistic tobacco-cessation brand, Nicover aims to support users through different stages of nicotine dependence and recovery. Its offerings are designed to help manage cravings and encourage healthier habits, catering to consumers seeking practical alternatives to tobacco consumption.
By combining wellness-oriented products with behavioural support, the startup seeks to improve long-term quit rates and improve health outcomes. The brand operates in a growing preventive healthcare segment, where awareness around lifestyle-related health risks continues to increase.
Nicover’s average MRR is currently around ₹4 Lakh. It offers 4-5 SKUs, with around 70% of its sales generated through online D2C channels.
Founded in 2007 by Ishween Anand, Nyassa is a Mumbai-based bath, body and home fragrance brand that has built its identity around handcrafted products and evocative scent experiences.
What began as Anand’s passion project rooted in fragrance creation has grown into a lifestyle brand with a strong presence in the offline realm. Nyassa offers a wide range of handmade, small-batch products spanning soaps, body care, candles, diffusers and home fragrances.
It focuses on combining artisanal craftsmanship with distinctive fragrance profiles, transforming everyday self-care routines into sensory experiences. Over the years, it has carved a niche in the premium personal care segment by emphasising quality ingredients, unique scents and aesthetically designed products.
As consumer interest in experiential beauty and wellness products grows, the startup is focusing on expanding its D2C presence and strengthening its online business.
Nyassa is currently clocking an average MRR of ₹50 Lakh and offers more than 50 SKUs. Approximately 99% of its sales come through offline channels, while its website contributes the remaining 1%.
Founded in 2021 by Mamtaa Joshi and Mayur Joshi, Olamor Cosmetic is a Mumbai-based beauty and personal care brand focused on developing high-quality grooming and skincare products for modern consumers.
Drawing on Mamtaa’s nearly two decades of experience in the beauty and hospitality sectors, the startup combines product efficacy with a strong emphasis on confidence, self-care and personal presentation.
Olamor’s portfolio is built around results-driven formulations designed to support healthy skin while catering to increasingly conscious beauty consumers. The brand offers products such as D-tan face masks, face cleansers, shampoos, and hair masks.
Olamor has an average MRR of ₹3 Lakh and offers 21-50 SKUs. Around 85% of its sales are generated through offline channels.
Founded in 2020 by sisters Twishaa and Nishika Bhagat, Osé Studios is an Ahmedabad-based fashion brand focused on creating bold yet accessible ready-to-wear apparel for modern Indian women.
The label draws its name from the French word osé, meaning “bold,” reflecting its emphasis on self-expression, confidence, and personal style.
Osé Studios offers a curated range of contemporary wardrobe essentials, statement pieces, and refined silhouettes designed to balance versatility with individuality. The brand’s design philosophy centres on intentional craftsmanship, creating clothing that can seamlessly adapt to different occasions and lifestyles.
By combining elevated aesthetics with everyday wearability, the D2C brand aims to help consumers build wardrobes that are both functional and expressive. Its collections cater to women seeking thoughtfully designed fashion that prioritises quality without sacrificing accessibility.
Osé Studios clocks an average MRR to the tune of ₹5.5 Lakh and offers more than 50 SKUs. The brand generates 95% of its sales through its website, while marketplaces and offline channels account for the remaining 5%.
Founded in 2016 by Ashish and Shikha Jain, Panash India is a Jaipur-based fashion brand focused on taking Indian ethnic wear to global markets. Operating as a cross-border D2C brand, Panash India caters to the growing international demand for contemporary Indian apparel and occasion wear.
Panash India offers a wide range of ethnic and fusion fashion products, including sarees, salwar suits, lehengas and other traditional wear. The brand combines Indian craftsmanship with digital-first distribution, enabling customers worldwide to access curated Indian fashion through a seamless online shopping experience.
With a strong focus on repeat purchases and scalable growth, the startup has built its business around serving the Indian diaspora as well as international consumers interested in ethnic fashion. Its cross-border approach positions it within a rapidly expanding segment of global ecommerce focused on culturally rooted apparel.
Panash India reports an average MRR of ₹50 Lakh and offers more than 50 SKUs. The brand generates all of its sales through its website.
Founded in 2019 by Jatin Khurana and Aman Chawla, Papboo is a Delhi NCR-based stationery brand focused on creating thoughtfully designed planners, journals and writing products. Built around the belief that every idea deserves a place to be captured, the brand encourages consumers to embrace creativity, reflection and mindful organisation through writing.
Operating under the tagline “Create Your Own Story”, Papboo designs products that blend functionality with a warm, personal aesthetic. Its portfolio caters to students, professionals, creators and journaling enthusiasts looking for tools to organise their thoughts, plan their goals and document everyday experiences.
By positioning stationery as more than just a utility product, the D2C brand aims to foster deeper engagement with writing, productivity and self-expression. Over the years, Papboo has established a strong presence across online marketplaces, making its products accessible to consumers across India.
The startup claims to have an average MRR of ₹60 Lakh and offers more than 50 SKUs. Around 85% of its sales come through online marketplaces, while offline channels and its website contribute 10% and 5%, respectively.
Founded by Sneha Desai in 2014, Pink Wardrobe is a Vadodara-based women’s fashion brand that has grown from exhibition-led sales into a retail and digital fashion business. The brand specialises in premium ethnic, Indo-western and contemporary apparel, catering to women seeking modest, versatile and easy-to-wear styles.
Pink Wardrobe has built its identity around design-led collections that blend comfort with modern aesthetics. While its roots lie in offline retail, the brand has experienced significant digital growth via creator-led content and community building on social media.
Desai’s active involvement in content creation helped strengthen customer engagement and expand the brand’s reach beyond its physical store footprint.
The D2C brand claims to be witnessing an average MRR of ₹50 Lakh and operates a catalogue of more than 50 SKUs. Offline retail accounts for 70% of sales, with the remaining 30% coming from online channels, reflecting the brand’s strong omnichannel presence.
Founded in 2023 by Sachin Kanojiya and Priti Nirmal, Prisachi is a Mumbai-based ethnic wear brand focused on bridging the gap between high-priced designer fashion and low-cost mass-market alternatives. The D2C fashion brand aims to make premium ethnic fashion more accessible by combining quality craftsmanship, contemporary design and competitive pricing.
Prisachi offers a range of ethnic apparel designed for consumers seeking elevated styles without the premium price tag often associated with designer labels. The brand emphasises attention to detail, fabric quality, and wearability, catering to customers seeking occasion wear as well as versatile ethnic outfits.
By positioning itself in the affordable premium segment, Prisachi seeks to serve a growing base of fashion-conscious consumers who value both design and value for money. Its digital-first approach has helped the brand build visibility among younger shoppers across India.
The startup reports an average MRR of ₹35 Lakh and offers more than 50 SKUs. Around 80% of its sales are generated through its website, while the remaining 20% come from marketplaces, primarily Myntra.
Founded in 2024 by Manikanta Reddy and Raghav Reddy B, Purple Life Sciences is a Hyderabad-based health and wellness startup focused on developing evidence-based natural medicines by combining Ayurvedic principles with modern scientific innovation.
The startup seeks to bridge the gap between traditional healthcare systems and contemporary pharmaceutical standards. It leverages Supercritical Fluid Extraction (SCFE) technology and advanced formulation techniques to create natural wellness products designed for sustained use.
Purple Life Sciences aims to deliver formulations that retain the efficacy of botanical ingredients while ensuring consistency, safety and scientific validation. Its product portfolio is built around preventive healthcare and natural wellness, with a focus on addressing modern health concerns through clinically informed solutions.
The D2C brand is also investing in research and product innovation to expand its offerings across new therapeutic categories.
Purple Life Sciences has an average MRR of ₹8 Lakh and operates a portfolio of 4-5 SKUs. Around 80% of its sales come through its website, while Amazon contributes the remaining 20%.
Founded in 2022 by Anoop, Sunil, and Kishore Nazwani, Rain & Rainbow is a Jaipur-based women’s ethnic-wear brand that blends traditional Indian silhouettes with contemporary design sensibilities. The D2C brand is focused on creating versatile apparel that balances comfort, style and everyday practicality.
The brand’s portfolio includes kurtas, kurta sets and occasion-ready ethnic wear designed for women seeking polished yet effortless fashion choices. Rain & Rainbow emphasises comfort-first fits, fresh prints and vibrant colour palettes while maintaining accessibility for modern consumers.
By reinterpreting classic ethnic styles through a contemporary lens, the brand caters to a growing audience seeking ethnic wear that transitions seamlessly from everyday wear to special occasions. Its marketplace-led distribution strategy has helped the brand build significant scale in India’s highly competitive fashion segment.
Rain & Rainbow claims to be seeing an average MRR of ₹5 Cr and offers more than 50 SKUs. Around 95% of its sales are generated through marketplaces, while the remaining 5% come from its website.
Founded in 2021 by Kalpaj Garg, Rare Biblio is a luxury publishing brand focused on handcrafted, genuine leather-bound editions of books. The New Delhi-based startup combines traditional bookbinding techniques with modern design and personalisation, creating customised editions that cater to collectors, gifting needs, and readers seeking premium keepsakes.
Rare Biblio seeks to revive the craftsmanship of early bookmaking by offering bespoke leather-bound books made with artisanal methods. Its catalogue spans classic literature, personalised editions and collector-focused products, positioning the brand at the intersection of publishing, craftsmanship and luxury gifting.
Through its emphasis on quality materials and customisation, the platform aims to transform books into heirloom-worthy objects.
The startup has an average MRR of ₹8 Lakh and offers more than 50 SKUs. Around 70% of its sales come through marketplaces, while the remaining 30% come from its own website.
Taking a personalised and lifestyle-led approach to preventive healthcare, Richa Gangani founded Richa’s Fitness Lab in 2020 to help individuals manage weight, hormonal imbalances and chronic health conditions through sustainable nutrition and wellness plans.
Based in Gurugram, the health and wellness startup is focused on addressing concerns such as PCOS, PCOD, thyroid disorders and diabetes without relying on medications or supplements.
The startup designs customised programmes after analysing factors such as dietary habits, lifestyle patterns, allergies and body composition. Its home-based plans aim to help clients adopt healthier routines they can maintain over the long term. By combining nutrition guidance with behavioural changes, Richa’s Fitness Lab seeks to make wellness interventions both practical and accessible.
The startup has an average MRR of ₹70 Lakh and a portfolio of 6-10 SKUs. Around 70% of its sales are driven through social media channels, while the remaining 30% come via its website.
Founded in 2022 by Shubham Shyamsundar Saraf, Shuddhi Naturals is a Pune-based D2C food brand focused on bringing freshly ground flours, millets and other nutrition-led pantry staples to consumers.
The startup positions itself around the principles of purity, freshness, and wholesome nutrition, catering to households seeking healthier alternatives to conventionally processed foods.
Its portfolio includes a range of atta variants, millet-based offerings and ready-to-use premixes made from carefully selected grains. By emphasising fresh processing and quality ingredients, Shuddhi Naturals aims to preserve nutritional value while making healthy eating more convenient for everyday consumers.
The brand operates in the growing health-focused food segment, where demand for minimally processed, nutrient-rich products continues to rise amid rising customer awareness.
Shuddhi Naturals has an average MRR of ₹6.6 Lakh and offers 21-50 SKUs. About 30% of its sales come from its website.
Rooted in craftsmanship and sustainable design, Solid Bench was founded in 2017 by Avantika Oli, Hitesh Sharma and Anant Khirbat. Based in Gurugram, the boutique furniture brand specialises in handcrafted solid wood furniture for residential and commercial spaces.
Drawing inspiration from the Japanese philosophy of Enso, Solid Bench embraces simplicity and the natural character of wood, allowing the grain, texture and history of each slab to influence the final design.
The company works with ethically reclaimed hardwoods sourced through regulated forest auctions and relies on traditional joinery techniques to create durable, functional pieces.
Its product range spans bespoke tables, seating solutions and other furniture crafted using natural, food-safe finishes. By combining sustainability with artisanal woodworking, the brand aims to create timeless products that celebrate the material rather than conceal its imperfections.
Solid Bench reports an average MRR of ₹15 Lakh and offers more than 50 SKUs across its portfolio.
Leveraging over two decades of experience in fashion design, product development and brand building, Mohita Indrayan launched Spring Soul in 2022 as a digital-first fashion and lifestyle brand.
Headquartered in Gurugram, the D2C brand caters to consumers seeking affordable premium apparel that blends contemporary design with Indian sensibilities.
Spring Soul focuses on creating design-led collections inspired by Indian aesthetics while incorporating functionality suited to modern lifestyles. Sustainability forms a core part of the brand’s identity, with an emphasis on eco-conscious fabrics, mindful production processes and zero-waste practices.
Operating primarily through digital channels, the startup has built its presence through storytelling, community engagement and curated fashion offerings targeted at urban consumers. The brand sits at the intersection of conscious fashion and accessible premium wear, a segment that continues to gain traction among younger shoppers.
Spring Soul has an average MRR of ₹23 Lakh and offers more than 50 SKUs. Its sales are split across marketplaces (70%), offline channels (18%) and its own website (12%).
Launched in 2025 by Devang Chokhany and Amrita Deora, Stylera is a Mumbai-based marketplace that brings emerging homegrown fashion brands together on a single platform.
Operating across both online and offline channels, the startup aims to help independent labels reach a wider audience while offering consumers access to curated and distinctive products.
Stylera positions itself as a discovery platform for homegrown brands, emphasising carefully selected collections and a community-driven retail experience. By combining physical retail with digital commerce, the ecommerce platform seeks to bridge the gap between promising local brands and shoppers looking for alternatives to mass-market offerings.
Its curated approach is designed to spotlight unique fashion labels that may otherwise struggle to gain visibility in a crowded retail landscape.
The startup reports an average MRR of ₹50 Lakh and offers more than 50 SKUs. Around 95% of its sales come through offline channels, with the remaining 5% generated through its website.
Founded by Eti Jain in 2017, Suramya is a Jaipur-based fashion label focused on creating contemporary apparel built around distinctive signature prints. The brand caters to consumers seeking statement-making designs that seamlessly transition into everyday wardrobes.
At the core of Suramya’s philosophy is the idea of affordable luxury. The D2C brand seeks to combine premium aesthetics, quality craftsmanship and accessible pricing, making design-led fashion available to a wider audience.
Its collections blend modern styling with versatile wearability, allowing customers to incorporate bold patterns and refined designs into their daily lives. Drawing inspiration from Jaipur’s rich creative heritage while maintaining a contemporary outlook, the brand is trying to carve a niche in the homegrown premium fashion segment.
Suramya has an average MRR of ₹4 Lakh and offers 21-50 SKUs. Around 70% of its sales are generated through its website and other D2C channels.
Inspired by a desire to make statement jewellery more accessible, Manisha Jain founded Swan Jewels in 2023 as a fashion jewellery brand catering to modern Indian women.
Based in New Delhi, the platform specialises in high-quality imitation jewellery that replicates the look and feel of fine jewellery at a more affordable price point.
Swan Jewels offers a wide range of pieces suited for diverse occasions, from traditional celebrations and weddings to contemporary and everyday styling. The brand focuses on combining intricate craftsmanship with trend-led designs, enabling customers to accessorise across Indian, western and fusion looks.
Drawing on India’s rich jewellery-making heritage, the startup seeks to bridge the gap between aspirational luxury and affordability, targeting consumers who want premium aesthetics without the high cost associated with precious jewellery.
The startup generates an average MRR of ₹1.25 Lakh and offers more than 50 SKUs. Around 70% of its sales come via online channels, while the remaining 30% come from offline.
Founded in 2024 by Aditi Jhala, The Misfits is a Jaipur-based D2C food brand tackling farm-level food waste by transforming surplus and cosmetically imperfect fruits and vegetables into value-added food products.
Operating at the intersection of sustainability, nutrition, and food innovation, the startup seeks to create a more efficient and environmentally conscious food ecosystem.
The brand upcycles produce that would otherwise go to waste, turning it into clean-label dips, spreads, snacks, and other food products. Free from refined sugar, palm oil, artificial additives and preservatives, its offerings are designed to combine nutrition with convenience.
The Misfits also works closely with farmers and suppliers to help reduce losses across the agricultural value chain while supporting income generation. Sustainability extends beyond sourcing, with solar-powered manufacturing operations and plastic-neutral packaging forming key pillars of its approach.
The startup generates an average MRR of ₹1 Lakh and operates a portfolio of 4-5 SKUs. Around 90% of its sales are generated through its website, while offline channels and marketplaces contribute 5% each.
What began as a homegrown baking venture has evolved into The Recipe Tailor, a Udaipur-based D2C food brand founded in 2025 by Hardik Mehta and Naman Mehta.
The startup is focused on creating indulgent dessert snacks that combine familiar flavours with cleaner ingredient choices, catering to consumers seeking better alternatives without compromising on taste.
The Recipe Tailor’s products are made using pantry-style ingredients and avoid refined sugar, maida and artificial additives. The brand emphasises eggless and millet-friendly formulations, positioning itself within the growing segment of health-conscious snacking.
By blending nostalgia-driven flavours with modern nutritional preferences, the startup aims to create treats that are both satisfying and mindful. Its offerings are designed for consumers who want indulgent dessert experiences that align with evolving dietary habits.
The startup generates an average MRR of ₹3.14 Lakh and operates a portfolio of 6-10 SKUs. Its sales are distributed across offline channels (45%), marketplaces (30%) and its own website (25%).
Founded in 2016 by Neha Khanna and Shruti Thakkar, The Whisketiers is a Mumbai-based food and beverage brand specialising in artisanal chocolates, baked goods and curated gifting solutions. Its cloud kitchen-led business focuses on corporate gifting and premium confectionery.
The brand creates handcrafted products designed for celebrations, gifting occasions and everyday indulgence. Over the years, The Whisketiers has developed a loyal customer base through customised gifting offerings for corporate clients, while also expanding into retail with select products such as chocolate bars available through select outlets like Coco Cart.
The Whisketiers generates an average MRR of ₹5 Lakh and operates a portfolio of 21-50 SKUs. Offline channels contribute 85% of sales, while its website and marketplace account for 10% and 5% of revenue, respectively.
Founded in 2022 by Varun Aurangabadwala, Toy Collectors India (TCI) is a Mumbai-based hobby and collectibles retailer catering to model car enthusiasts and collectors. What began as a passion-driven venture has evolved into a specialised platform serving a growing community of automotive enthusiasts across the country.
The platform offers a curated selection of scale model cars and collectibles that appeal to hobbyists, collectors and gifting buyers alike. Beyond retail, TCI has positioned itself as a community-led brand that celebrates automotive culture and collecting as a lifestyle.
Its products are often viewed not just as toys, but as display pieces, memorabilia and collectible assets. By focusing on authenticity, variety and enthusiast engagement, the brand has carved out a niche in India’s emerging collectibles market.
Toy Collectors India generates an average MRR of ₹70 Lakh and offers more than 50 SKUs. Around 80% of its sales come through online channels, while the remaining 20% are generated offline.
Founded in 2019 by Priyanka Prabhu Khandelwal, Twenty One Jewels is a Jaipur-based demi-fine jewellery brand focused on creating premium silver jewellery that mirrors the look and finish of natural diamond jewellery.
Positioned as a luxury travel jewellery label, the D2C brand caters to consumers seeking elegant designs that can be worn on any occasion without the concerns associated with carrying high-value jewellery.
The brand offers a wide range of contemporary and occasion-wear pieces crafted to deliver the aesthetics of fine jewellery at a more accessible price point. By combining quality craftsmanship with versatile designs, Twenty One Jewels aims to serve modern consumers seeking statement accessories suitable for travel, events, and everyday wear.
The startup operates in the growing demi-fine jewellery segment, which sits between fashion jewellery and traditional fine jewellery.
Twenty One Jewels generates an average MRR of ₹20 Lakh and offers more than 50 SKUs. Its sales are split across online and offline channels in a 70:30 ratio.
Founded in 2025 by Amit G Trivedi and Yogesh Patel, U-Vita is a Mumbai-based health and wellness brand focused on everyday nutrition for the entire family. The startup develops herbal and science-backed nutritional supplements designed to support preventive healthcare and help consumers bridge daily nutritional gaps.
Positioned as a family wellness brand, U-Vita offers a range of products across categories, catering to men, women, children, and seniors, as well as bone and joint health.
The startup combines traditional herbal ingredients with modern nutritional science to create supplements aimed at supporting immunity, energy, vitality and overall wellbeing. Its portfolio includes multivitamins, kids’ nutrition products and specialised formulations for different age groups and lifestyle needs.
The brand claims that its products are manufactured under internationally recognised quality standards, with a focus on safety, transparency and accessibility.
U-Vita generates an average MRR of ₹2.5 Lakh and operates a portfolio of 6-10 SKUs. Around 20% of its sales are generated through offline channels.
Built around the idea of making diamond jewellery more accessible and community-driven, Urjaa Jewels was founded by Tanvi Karwa and Manisha Karwa as a D2C fine jewellery brand.
Based in Surat, the startup specialises in real diamond jewellery and caters to consumers seeking contemporary designs backed by authenticity and trust.
Urjaa Jewels positions itself as a community-first brand, leveraging digital channels to engage directly with customers to build long-term relationships. Its portfolio spans a range of diamond jewellery pieces designed for everyday wear and special occasions.
By operating through a largely online model, the startup aims to simplify the diamond-buying experience while offering transparency around product quality and craftsmanship. The brand is part of a growing wave of digitally-native jewellery brands seeking to modernise a traditionally offline industry.
Urjaa Jewels clocks an average MRR of ₹85 Lakh and offers more than 50 SKUs. Nearly all of its sales are generated online, with 99% coming through digital channels and the remaining 1% through offline avenues.
Panchvati Herbals is a D2C personal care brand focused on reimagining the hair colour category through innovation and convenience.
Founded by Harshdeep Singh and Niyati Pandey, the Delhi NCR-based startup aims to address common consumer concerns around traditional hair dyes with a fast-acting, para-phenylenediamine (PPD)-free formulation.
The brand’s flagship proposition is a hair colour product that delivers results in just 10 minutes while avoiding ingredients that are often associated with scalp sensitivity and allergic reactions.
The D2C haircare brand operates in a highly competitive personal care segment, where demand for safer and more convenient hair colouring solutions continues to grow.
Panchvati Herbals generates an average MRR of ₹25 Lakh and offers more than 50 SKUs. Around 75% of its sales come through offline channels, while the remaining 25% come through online channels.
Founded in 2022 by Ashish Panwar and Yash Agrawal, VibeNest is a Mumbai-based wellness tech brand that helps consumers manage stress, recovery and everyday physical discomfort through design-led products.
The startup operates at the intersection of consumer electronics and wellness, targeting modern professionals seeking convenient solutions for healthier living.
VibeNest’s flagship offerings include wearable recovery and neck-care devices that combine technologies such as electrical muscle stimulation (EMS), transcutaneous electrical nerve stimulation (TENS) and heat therapy to help relieve muscle tension, stiffness and stress.
The brand positions itself around the idea of making wellness more accessible by bringing recovery-focused products into everyday routines. Through a D2C model, VibeNest aims to build a portfolio of technology-enabled products designed to improve comfort, relaxation, and overall well-being.
The startup currently generates an average MRR of ₹4 Lakh. All of its sales are generated through its own website, with no contribution from marketplaces or offline channels.
Founded in 2025 by Aashish Arora, Yuvora Jewels is a luxury body jewellery brand focused on gold and lab-grown diamond creations. Based out of Amritsar, the startup is reimagining nose and ear jewellery for modern consumers by combining fine craftsmanship with contemporary design sensibilities.
Yuvora caters to women seeking premium jewellery that balances aesthetics, comfort and everyday wearability. The brand specialises in body jewellery categories that have traditionally seen limited innovation, offering products designed to move beyond ceremonial use and become part of daily fashion.
Leveraging Arora’s more than two decades of experience across jewellery manufacturing, retail and exports, the D2C brand aims to build a category-defining brand in the emerging luxury body jewellery space. Its focus on lab-grown diamonds also aligns with growing consumer interest in modern and alternative fine jewellery options.
Yuvora Jewels generates an average MRR of ₹1 Lakh and offers more than 50 SKUs. Currently, all of its sales are generated through its own website.
Source: Inc42 - Startups
