HomeTechnologyHowdy's dated $3/month ad-free streaming service said to have 1M subscribers

Howdy's dated $3/month ad-free streaming service said to have 1M subscribers

TechnologyApril 29, 2026
1 min read
Howdy's dated $3/month ad-free streaming service said to have 1M subscribers
Most are keeping their subscriptions after signing up, too, research firm says.

Six months after its launch, research firm Antenna estimates that the Howdy streaming service has more than 1 million subscribers.

Roku debuted Howdy in August. The subscription video-on-demand (SVOD) service is $3 per month and doesn't have commercials.

In an announcement today, Antenna estimated that almost 300,000 people signed up for Howdy in August and that the service gained 100,000 subscribers in each subsequent month.

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Source: Ars Technica

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